Unlike Coachella, Shambhala does not allow any corporate sponsorship presence on site so the marketing is more of a grassroots nature and it’s located off the beaten path on a farm in the BC wilderness, which makes its popularity, and the fast sale of tickets, that much more incredible. “It puts us in the same league as festivals like Glastonbury and Coachella, both of which sell out in less than an hour.” Opening Night Shambhala 2016 “A fast sell-out is something we’ve always strived for,” says owner Jimmy Bundschuh. The sheer volume of visitors to Shambhala’s website on September 1st caused some technical difficulties but, ultimately, the one day sell-out is big news for one of North America’s longest running, and more celebrated festivals.
